Not the International Women’s Day Post I Planned
I’ll be honest, I’m struggling today on International Women’s Day and this is not the post I had planned. I had planned on writing about some of my experiences since the last IWD, celebrated each year on March 8. This is my first IWD as an entrepreneur. As it turns out, there was a different lesson to share today. Perhaps it’s one that could be a reminder for other women as well.
Content creation doesn’t have to be tedious.
Meaningful content won’t feel tedious. When you share your story authentically, it automatically differentiates you from other businesses. I’m sharing with you things to keep in mind before you ever take pen to paper (or keyboard to screen, or fingertip to your phone). These are some of the guiding philosophies I use as checkpoints each time I create content for a business.
Yes, you have a story. Yes, it matters that you share it.
When you find it difficult to share your story or put it into words, it doesn’t mean your business doesn’t have a worthwhile story to tell. It just means you need the help of a storyteller.